Assignment - 2

Department of English,M. K. Bhavnagar University     

Name :-  Niyati Vyas

Roll No :- 16

Department :-M. A.English department

Semester :-  4

Paper Name :-  Contemporary Literatures In English  

UNIT - 4 Revolution 2020

ASSIGNMENT TOPIC - Marketing Skill Of Chetan Bhagat - Revolution 2020

This blog is a part of written assignment given by the professor. 

“My competition is apps like Candy Crush or WhatsApp,” says Chetan Bhagat. “I don’t see other writers as my competition at all. I want a share of people’s minds. I have to wean them off YouTube, movies and apps. I have to make them interested in books.”

Prior to Chetan (BC) was a time-frame in India where interest for writing was limited to a fragment of society with higher tendency for writing. A normal Indian would rarely be seen with a novel in his grasp. Be that as it may, Chetan's entrance into the distributing business set things rolling. He must be certify with freeing Indian youth once again from their dream, dormancy and apathy to the demonstration of perusing, thus guzzling perusing propensities among them. However, would he be able to truly be known as a 'author' ?

In excess of an author, he has over and over substantiated himself to be a smooth and unconstrained advertiser, who has fine abilities to showcase himself and his books. He doesn't write to be perused: he writes to sell. Furthermore, he sure knows how to get it done. He comprehended there's true capacity in the Indian understanding business sector and tapped the open door instantly.

In the expressions of a manager collaborator who accepted his original copy interestingly:

“Out came a professionally bound manuscript with perfect layouts and  typefaces. Even more interestingly, the first page had a CD stuck on it which said ‘Read Me’.

Swiftly and efficiently, it introduced me to the author (a hot-shot  young investment banker) and  his book (a  coming-of-age novel about  friends at one of India’s  best-known  colleges). But what came next  absolutely took my breath away. A marketing strategy that would ensure  the book became an instant bestseller: low pricing and buy-backs, tie-ups with the said academic institution and its alumni (all of  whom, the author felt, would   immediately want copies of his book).  This author was clearly no pushover. If only he had written his manuscript with half the dedication he had put into his marketing plan!

He composes for the general population. The vast majority of individuals can't peruse to save their lives. He writes in straightforward plain English for which they need to allude no word reference. 

Similar as how Akshay Kumar films help you; you don't need to practice your psyche. The way that he un-muddles English is something which procures him additional treat focuses. His characters are adolescents moving their direction through the maze of distressing schooling system, profession wards and relationship issues. The way that he utilizes swear words so regularly, gets sexual references in the novel, adds to his appeal for the easygoing perusers.

In addition, the books are flimsy. You can convey them any place you need, at whatever point you need. This sort of helps, isn't that right? The way that he is available wherever to voice his perspectives, promote the items and is dynamic on the web-based entertainment incorporates a great deal of distinction shockingly. 

He has likewise been composing publication articles for Times of India, relating to formative and policy centered issues in our country, which gives him a scholarly weight on the planet out there. However, that is till date eclipsed by his lighthearted mentality to composing by pundits. He contacts his fans, and not just when his books are scheduled to deliver. He guarantees that his perusers remember him.

He makes it a highlight stay at the center of attention as buyers definitely stand out length. Whether it's by guaranteeing that he will charge 5 lakhs for embracing tweets like Shahrukh Khan does, or by showing up on public telelvision discusses led on various points regularly, he generally has a space consumed to you.

Delivering a mystery for his novel 'Half Girlfriend' raised the interest level of the general population. A large number of them began speculating surmises about what could the term 'half sweetheart' mean. Indian writers are not known to be proactive via online entertainment sites as a portion of the scholars from different nations are.The thought of delivering mystery recordings, making up playlists, connecting with their perusers is all extremely unfamiliar to Indian distributing industry, for that Chetan Bhagat merits all the applause.

He has been criticized for being a non-serious, flippant writer who doesn’t have concrete writing style, inspiring words or substantial matter to feed a reader’s soul and mind. His is an easy to read writing style, which has actually won millions of hearts in India and abroad. Despite his feats, it will be literally incorrect to call him a ‘writer of quality’. He’s an amazing marketer and that’s all there is to it.

What his future has in store for him is something many people are placing bets on.

About Revolution 2020

      Revolution 2020 is bookended with a Prologue and an Epilogue in which Chetan Bhagat speaks with Gopal Mishra, "the young director of GangaTech College" a typical set-up for a Bhagat novel, framing the main story itself, Gopal's story. Sub-titled Love. Corruption. Ambition, it revolves around a trio of friends from Varanasi (formerly Benares): Gopal, Aarti, and Raghav, and the story gets going as they finish high school and Gopal and Raghav's futures are determined by how they did in the All India Engineering Entrance Examination (AIEEE) and the (JEE). [The novel was published in 2011; in the meantime, the AIEEE has been completely replaced by the JEE.] Getting high marks on the exam is the only path to the elite universities of India especially the Indian Institutes of Technology the first and most important step to a promising career path.

       Aarti is the privileged daughter of a senior Indian Administrative Service (IAS) officer, and her ambitions are limited to becoming a stewardess, but the two boys, from humbler families, know their futures depend on exam success. Raghav does very well, while Gopal comes up just short: on the one hand, given that a million students took the test, his rank of 52,043 doesn't sound too bad but it isn't good enough to get him into a premier college. And along with that disappointment comes another that hits him just as hard, as Aarti rebuffs his advances, explaining that: "I don't see you that way." She just wants to be friends close friends, as they have been throughout childhood.

   Gopal's mother died when he was young. His now sickly father was a teacher, and they live relatively humbly. For ages they've also been involved in a land dispute, Baba's older brother trying to screw them out of land that is rightfully theirs, and offering far too little in compensation for it. Education seems a way to a better future, so all hopes are riding on Gopal and these test results are a setback.

Revolution 2020 does offer enough to make for an engaging read though it is the technical aspects, about education, politics, and business (including, incidentally, Aarti's career struggles), that are far more successful than the relationship stories (much less the family ones: Baba, and the land-disputing relatives, serve their brief purposes, but are unceremoniously swept away when Bhagat doesn't have any roles left for them to fill). It makes for a decent (if in some ways annoying) YA novel but one wishes Bhagat had allowed his characters to show more growth and eventually some actual maturity.

An opening in a decent designing project is by all accounts Gopal's just way out, thus instead of going to a below average school he plans to take the test once more, spending the year in Kota, Rajasthan the focal point of India's training establishments, pack schools where understudies simply get ready for the tests. Around twenty hours from Varanasi via train, Gopal winds up genuinely segregated there and feels significantly more so when he discovers that Aarti has started dating Raghav.

       Raghav has not put his brilliant pass to best utilize, picking most importantly to go to a neighborhood organization and afterward ignoring his designing examinations for reporting and activism. He is a romantic who needs to change the world or possibly India however his commitment to his makes comes cause some grating with Aarti, since it implies he can't invest as much energy with her.

       Quite a bit of Revolution 2020 is about the 'Incomparable Indian Education Race', and Bhagat covers a great deal of this ground genuinely well: the significance of the experimental outcomes, the pack schools, and afterward the opposition among them as well as different universities for understudies (with anticipating limits and merciless rivalry). Training is large business in India, and a quickly developing one  and this is the sort of thing which Gopal can exploit when the first arrangement get a higher score and get into an esteemed designing school - - misses the mark once more.

       Gopal keeps on longing for Aarti and to gauge himself against Raghav. With Raghav zeroed in on news coverage, his intellectual and afterward profession way is one that doesn't deliver prompt profits monetarily, or as far as status. In any case, Gopal fates into an open door that puts him on the road to success  an open door that is from one perspective modest and simple (other than the contested family land, his speculation is restricted to his time and exertion), then again comes at a colossal expense, to the extent that individual respectability goes.

       The Indian way Bhagat depicts of carrying on with work, and most all the other things is one of associations and pay-offs. Defilement is endemic. So likewise with the school system, particularly the setting up of new universities. Thus, as the bad neighborhood Member of the Legislative Assembly (MLA), Shukla-ji, who accomplices with Gopal clarifies for him:

If we had a straightforward and clean system, these professors would open their own colleges. Blue-chip companies and software firms could open colleges. The system is twisted, they don't want to touch it. That is where we come in.

In this way, scarcely in his twenties, Gopal observes himself the establishing front-individual for a school. It must be worked starting from the earliest 

 and, surprisingly, the ground-issues accept hush money to fix (the land is drafted for horticultural use) however some portion of the tomfoolery is in seeing exactly the number of palms must be lubed to get things running. Everybody expects commissions as well for acquiring teachers, or understudies, for instance.

       Gopal sinks profound into this bad filth, while Raghav stays a visionary. Obviously, their two ways come to cross expertly, when Raghav composes an article about Gopal's new school and he can't resist the urge to specify a portion of the questionable monies behind it. While Gopal and his sponsor basically pronounce war (however Raghav is scarcely a bug in their plots), Raghav is moved exclusively by his vision; he's not exactly up for a battle, since it's generally important for one major fight for him.

       Obviously, one explanation Gopal needs to cut Raghav down is a direct result of his getting through enthusiasm for Aarti. Their fellowship glimmers on and off, bu Aarti keeps on needing to keep an association with Gopal and at last, as Raghav becomes charmed in his own work, she is enticed by a nearer relationship with Gopal.

       Indeed, even Gopal can see that Raghav is a decent man, accomplishing something beneficial and that while he has really buckled down for the school, that can never change the way that he has needed to make horrible trade offs up and down the way. At the point when Aarti is reachable he is put to a last test does he exploit what is happening (and kick Raghav while he's down, on top of it), or does he (at last) do the noteworthy thing ?

       Unrest 2020 offers many intriguing bits of knowledge into quick changing contemporary India, particularly the instructive and business frameworks. The depictions of Kota-life or the structure of a school from the beginning, specifically, are very intriguing. Bhagat is on more uncertain ground with the relationship-parts of the novel, his leads by and large acting more like irritable teenagers (particularly in severing correspondence when regularly what they definitely should do is working things out) than youthful grown-ups. 

Gopal is additionally a fairly dangerous storyteller in that he is so shallow and clearly totally neglectful of all moral inquiries, as though he had the option to simply shut them out. Unexpectedly, Gopal is the ideal promotion for a human sciences schooling: he's clearly had nothing like that never occupied with even the most careless way with writing or theory and, kid, would he be able to have utilized a major portion of it.

The romantic tale (or stories) are likewise to some degree baffling, Gopal's way of behaving towards Aarti seldom permitting him to give off an impression of being deserving of her (while we see excessively little of Raghav to know whether he is and offered her grumblings of how little consideration he pays to her, there are clearly issues here as well). Especially disappointing, as well, is the characters' aversion of each other at different times: instead of convey they overlook one another in any event, when there are clearly things to talk about. 

Gopal's last venture, deciding the ultimate result, and their fates, is additionally totally arranged not so much as a genuine showdown, yet a scene, a faked scene intended to misdirect (which it does, comparably expected); ludicrously, the characters can't simply work things out, and on second thought Gopal accomplishes something very harmful. (Ostensibly he is doing 'something to be thankful for' be that as it may, once more, a legitimate human sciences instruction or good judgment and fairness could have permitted him to do as such in a less dramatic and ruthless manner.)

       In the event that the ultimate result is ambiguously fulfilling, with the three focal characters on the 'right' way, Revolution 2020 still leaves somewhat of an awful taste, explicitly on the grounds that Gopal appears to have so minimal moral agreement, of anything he has done. 

Bhagat's characters again show a shallowness that causes even the good result to feel practically like chance. Both the novel overall, and Gopal as a characer, feel teen, not grown-up: the perspective here is a shortsighted youthful youngster one, similar to the manner in which connections are taken care of and hurt managed, just like the great motions. The manner in which the world works is introduced in a reductionist practically high contrast way, the characters and Bhagat declining to manage life's intricacies in a significant (substantially less smart) way life the manner in which a youthful youngster could see it.